FAQs

Who is VIEWN built for?

Marketers build VIEWN for marketers, but we also can have any other user with the right privileges to interact with your customer data platform. We are ready for multi-agency, multi-brand, and multi-marketplaces, but if you want to manage your brand-customer data, we are the right place too.

What's VIEWN's take on AI?

VIEWN's AI capabilities are integrated with the customer journey. Marketers have control, and not the AI; our AI works as suggestions, for example, automatic segmentation, customer retention, customer engagement score, and our natural language questions, that aim to replace the hard task of building reports from scratch.

VIEWN leverages the human side of AI, where we supply customer information to garner empathy in your interactions with customers.

 

What's VIEWN's secret sauce?

VIEWN's secret sauce is simple; we are packaged software for marketers who need control of their data but do not have the capital budgets to build and sustain their own custom-built solutions.

 

With our more secret ingredients, we abstract all the technology into a simple UI that allows users to execute all their tasks when they want to, on the right data, at the right time, to the right audience. We enhance our platform with AI capabilities that helps marketers make better decisions with more live information.

 

Do I need to code to use VIEWN? (Do I need IT?)

No coding is required; that is our motto! We focus on abstracting all the technical aspects of the data platform for marketers to focus on analyzing audiences and profiles and improve their engagement.

 

Does VIEWN support real-time and batch processes?

Yes! we allow marketers to upload their data, connect to their marketing/sales technology, and update their customer data in both batch or even real-time.

How many users could access VIEWN directly?

We do not limit the users that interact with the customer data of VIEWN; we allow marketers or even agencies to enable users within their clients to access and review their customer data. Since agencies could have hundreds of accounts, those accounts could have multiple brands. We understand that all secure users should be able to see/manage their own data.

Does VIEWN support GDPR?

Yes! Brands are moving towards more CDP options to confirm that a customer's information is handled in compliance. With treating customers as individuals as our core, we provide a means to manage GDPR and requirements for managing and logging PII information.

 

Does ViewN share the data with partners and others?

No. VIEWN does not own, use or access any of our customer's data unless allowed by the customer under a support case. Our customers are the owners of their respective data. They just run and persist their data through our packaged software.

 

Can I export all my data from VIEWN?

Yes! after all, it is your data. As a customer of VIEWN, you can extract and export all your data in various formats and frequencies. A true CDP platform like VIEWN allows marketers to securely export all their data manually or automated.

How is VIEWN different from a data management platform (DMP)?

VIEWN is a customer data platform (CDP) with the main intention to store and manage 1st party data. This means you know these customers, you have data about them, and you can personalize their engagement with you. 1rst Party data are more qualified leads, opportunities, accounts, and customers. DMPs mostly deal with unknown data like raw leads and prospects before opt-in.

 

How is VIEWN different from a DW?

VIEWN started as a massive cloud Data Warehouse focused on marketing facts and dimensions. Currently, our marketing data playground abstracts all the technology and simplifies the use of that Big Data in marketing processes and solutions like segmentation, audience management, analytics, and engagement.

Multiple DWs can be sources for a CDP.

How is VIEWN different from an MDM?

MDM or Master Data Management allows customers to manage a golden record but usually focuses only on the customer's unique identifier. VIEWN's CPD allows marketers to manage and create that golden record of the customer but also analyze their performance, engagement, and segmentation while integrating all their 1st, 2nd, and 3rd party data.

How can I request a demo?

VIEWN currently has our first clients- we are ready to evaluate your next project. The VIEWN technology platform is ready to import all the required data, but we are still building all the easy UI marketers will love to use. Please send us a note if you still want to see a demo of our UI prototype or our data platform.

How can I invest in your startup?

Please let us know what information you need, and we will manage diligently. Please contact our CEO, Areeya Lila, at areeya.lila@viewn.com for investor information.

Do you have intern positions?

We are always open to intern positions based on qualifications and projects in motion; send us your resume, and we will notify you of a match. We generally have the intern agree on the scope and timeline with a dedicated mentor. At this time, internships are not paid positions. However, VIEWN can work with a university to sign off on credit hours.

Still, have questions? Get in touch, and we'll be happy to help.