Keep your brand top of mind online
From the signals in your data and our retention intelligence, get the meaningful insights you need.
Customer segment trends to inform what customers need and why.
Factors that matter
Find that attributes that truly move the needle to run efficient marketing
Store and channel sales
Get engagement details on which stores are growing which kinds of customers
Retaining a customer is 5x cheaper than acquiring a new one
VIEWN takes data and turns it into retention intelligence.
New vs. returning customers
Customer wallet and buying patterns
Returning customers as a share of the sale
Channel engagement and analysis
Dedicated retention dashboard
+ advanced segmentation from surveys
Advanced attitudinal segments
Without understanding the "why" customers you aren't going to connect
For a B2C health and wellness client, we brought in sales and product data from a POS and analyzed customer segments by-product usage and sales by geography. Layered on attitudinal attributes from CEO Analytics's customer surveys to validate with data new target segments and the meaningful value proposition for new target segments.
Identified potential new segments and used it to inform the most meaningful offering based on values and attitudes.
Value: Advanced customer analytics based on sales and purchase behavior information to launch new customer acquisition initiatives with specific targeted messaging.