Our mission: Pull data together to give you a crystal clear 360 views of your customers.
On-demand and real-time integration of applications and data lakes where customer data lives in an enterprise.
Clean, join, and format data into individual customer profiles. Store and trace data with managed security and privacy.
Customer insights to drive segmentation analysis and organically distilled segments using AI starting from the data you have.
Cost-effective rule-based lists, build, and schedule targeted lists for more meaningful and personalized engagement. Live-feed back to your apps.
Benefits of our innovative technology
VIEWN is unlike other marketing technologies that are workflow building for future data. We start with the data you have in order to address churn, increase retention, and unlock acquisition performance immediately while complying with new privacy laws like GDPR and CCPA.
UI designed for the Analyst: CXO conversation
Distilled segmentation from your own data
Advanced customer analytics and insights
Enterprise-grade, portfolio-based security
Future-proofing data privacy regulation
Data management and enrichment services to make useable data for growth
All businesses can benefit from the value customer profiling delivers.
A B2C customer profile may point to usage information and segmentation by demographics and buyer attitudes while, a B2B customer profile often includes the firmographic data in a CRM—such as their company size, employee count, or annual turnover.
An intelligent customer Data platform
Profiles, Segments, Insights, and Smart Lists
Individual customer profiles
More than analytics
Monitoring more broadly across touchpoints lets you adjust tactics based on activity of the individual user. Customer insight from behavior and preferences can aid marketers craft content that inspires.
Segment by persona
Apply key segments to your customer base to go beyond demographics and build persona based engagement which makes targeting more precise and effective.
AI driven data
Working with different sources of 1rst party needs powerful technology to clean, tag, and merge your data. VIEWN's AI automates critical data management tasks for marketing efficiency and accuracy.
A CDP + Insights + Smart campaign lists
Customer Data Platform (CDP) is a marketer-based management system. It creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.
- CDPInstitute.org 2018
VIEWN CDP information architecture is focused on the marketer and the normal flow of managing 1st party data. From importing data, reviewing and managing profiles (audiences), segmentation, analytics, campaigns and list to exporting list for marketing automation. All these without having to code or IT.