What is a Customer Data Platform or CDP?
Customer Data Platform (CDP) is a marketer-based management system. It creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.
- CDPInstitute.org 2018
VIEWN CDP information architecture is focused on the marketer and the normal flow of managing 1st party data. From importing data, reviewing and managing profiles (audiences), segmentation, analytics, campaigns and list to exporting list for marketing automation. All these without having to code or IT.
Individual Customer Profiles
More Than Analytics
Monitoring more broadly across touch points lets you adjust tactics based on activity of the individual user. Customer insight from behavior and preferences can aid marketers craft content that inspires.
Segment by Persona
Hyper Targeted Ads
Apply key segments to your customer base to go beyond demographics and build persona based engagement which makes targeting more precise and effective.
AI Driven Data
Working with different sources of 1rst party needs powerful technology to clean, tag and merge your data. ViewN's AI automates critical data management tasks for marketing efficiency and accuracy.
AI Driven Data Quality
Working with different sources of 1rst party data needs powerful technology to clean, tag and merge your data. VIEWN's AI automates critical data management tasks taking marketing data efficiency and accuracy to a new level without the need to in-bulk remapping of information when new programs come aboard.
How do we make mobile experiences more human?
Customers expect more relevant information and contextualized intelligence when interacting with brands on mobile. We work with you to evolve the conversations between the the individual and the brand.