Customer profiles

All businesses can benefit from the value customer profiling delivers.
insights demographics transactions accounts campaigns preferences

A B2C customer profile may point to usage information and segmentation by demographics and buyer attitudes while, a B2B customer profile often includes the firmographic data in a CRM—such as their company size, employee count, or annual turnover.

Benefits of our innovative technology

Address churn, increase retention, and unlock acquisition performance immediately while complying with new privacy laws like GDPR and CCPA.

  • Enterprise-grade, portfolio-based security

  • Future-proofing data privacy regulation

  • Data enrichment services focused on growth

  • UI designed for the Analyst: CXO conversation

  • Distilled segmentation from your own data

  • Advanced customer analytics and insights 

"One of the biggest benefits of utilizing VIEWN is the easy-to-understand and accurate segmentation of our customers along with advanced insights. Overall the software simplifies the process of creating better content, automation leading to more personalized customer experiences. VIEWN is going to be a game-changer for our customers!”

- Scott L., President Virtual Travel Hub

Bring Data Together to Unlock the Right Information to Retain Customers


On-demand and real-time integration of applications and data lakes where customer data lives in an enterprise.

Clean, join, and format data into individual customer profiles. Store and trace data with managed security and privacy.

Customer insights to drive segmentation analysis and organically distilled segments using AI starting from the data you have.

Cost-effective rule-based lists, build, and schedule targeted lists for more meaningful and personalized engagement. Live-feed back to your apps.

Individual Customer Profiles

Efficient data privacy & security

People are individuals and should be treated as such. We capture a Single Customer View, so you know exactly what the customer has done and the campaigns they targeted. We validate and erase data efficiently to address the growing complexity of customer data privacy.

Segmentation and Persona Innovation

We need the granularity to do better targeting

Apply key segments to your customer base to go beyond demographics and build persona-based engagement, targeting more precisely and effectively. We can also help work with your data so that segments can be organically distilled with our artificial intelligence. 

Insights in Brand Engagement

Grow Customer Lifetime Value (CLV) over time

We are experts in customer experience and analytics and will help you define and uncover insights that drive your business. To grow CLV, we inform what it will take for customers to stay or buy more. For adjustments in strategy and tactics, engagements are scored and can feed continuous communication activities along the customer's total lifecycle. 

Smart Campaign Lists

Turn your messy mailing lists into a hard-working database

Marketers need efficient but effective engagement. And insights are only actionable and valuable through activation. Keep existing automation investments and load VIEWN smart lists. Based on insights and campaign performance, produce lists that interact at the right time to specific personas. 

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Download this FREE Personalization Use Cases Article to Give You Business Ideas!

We've compiled 10 personalization tips that you can apply and gain more insights into your segmented audiences.  Download our list here. 

Get a Free Demo of Our CDP software for marketers

​With our software, you'll be able to

  1. Real-time unified data  with identity management to unlock profiling and customer journeys

  2. Better targeting with customer segments for new and returning. customers

  3.  Insights to give you a customer-centric view of your brand.

See for yourself.

Fill out the form to schedule a free demo customized for your specific business goals.