All businesses can benefit from the value customer profiling delivers.
A B2C customer profile may point to usage information and segmentation by demographics and buyer attitudes while, a B2B customer profile often includes the firmographic data in a CRM—such as their company size, employee count, or annual turnover.
An Intelligent Customer Data Platform
Profiles, Segments, Insights and Smart Lists
Our AI-engine helps marketers unlock growth opportunities by activating customer data to increase customer lifetime value through segmentation and smarter buyer engagement programs. Fragmented data across different systems creates complexity, privacy, and inaccuracies. The ViewN platform solves these customer data challenges to inform customer acquisition and retention strategies and tactics.
ViewN unlocks data value by connecting different data sources, preparing data sets and analyzing data to identify audience segments for targeted buyer engagement:
Generate customer profiles
Determine segments organically from the data with AI
Utilize customer & journey insights
Identify performing segments and buying behaviors
Produce targeted lists for campaigns.
Realize the true visibility of your customers by identifying who your customers are, what they are doing and how and why they buy.
Individual Customer Profiles
More Than Analytics
Monitoring more broadly across touch points lets you adjust tactics based on activity of the individual user. Customer insight from behavior and preferences can aid marketers craft content that inspires.
Segment by Persona
Hyper Targeted Ads
Apply key segments to your customer base to go beyond demographics and build persona based engagement which makes targeting more precise and effective.
AI Driven Data
Working with different sources of 1rst party needs powerful technology to clean, tag and merge your data. ViewN's AI automates critical data management tasks for marketing efficiency and accuracy.
A CDP + Insights + Smart Campaign Lists
Customer Data Platform (CDP) is a marketer-based management system. It creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.
- CDPInstitute.org 2018
VIEWN CDP information architecture is focused on the marketer and the normal flow of managing 1st party data. From importing data, reviewing and managing profiles (audiences), segmentation, analytics, campaigns and list to exporting list for marketing automation. All these without having to code or IT.
How do we make mobile experiences more human?
Customers expect more relevant information and contextualized intelligence when interacting with brands on mobile. We work with you to evolve the conversations between the the individual and the brand.
Before the CDPs category of software, going after the single-customer view was complex and required heavy data migrations. Marketing technology spend will continue to grow as customer rush to mobile and interactions are consistently multi-channel.