Better targeting
with
customer profiles
An Intelligent Customer Data Platform
Deliver empathy to your customers by integrating & analyzing their interaction history on VIEWN. Connect marketing applications used for the customer journey. Discover unique profiles, segment, and drive real-time effective engagement.
Recognize Your Customers with Profiles
Unified customer data. Get data on a personal level with identity management and segmentation. Gain context and preference from individual customer journeys and targeted marketing funnels.
Engage with segmented customers
Drive targeted campaigns Conduct intimate brand interactions with personalized communication for different segments and personas that we learned from your order data.
Keep Marketers in Control
No coding required. Built for self-service, manage customer data then execute on targeted lists- with clicks. VIEWN can be set up and maintained with little or no IT. Data democratized in mid-sized brands!
Segmentation
Hyper target segments to personalize
Apply key segments to your customer base to go beyond demographics and build persona-based engagement which makes targeting more precise and effective. To really know your customers, create multiple segments by filtering and selecting a demographic.
Finally, a single customer view
Audience solutions start with a customer profile
Our audiences are customers of marketers. Our Profiles record customer touchpoints and let you adjust tactics based activities of the individual user. Customer insight from behavior and preferences stored within profiles supply marketers with essentials to craft content that inspires to specific groups.
Smart Learning
Grow Customer Lifetime Value over time
By layering analytics and feedback mechanisms throughout our platform, engagements are scored. Informed and continuous communication along the total lifecycle of the customer and be planned, executed, and measured. Leverage multiple analytics dashboards and our AI features like auto-segmentation.
Meaningful Campaigns
Targeting by personalization
Communicate to the right user based on their history, segment, and timing within the journey. Develop multiple lists by campaigns and/or marketing plays. With the ease of integration to multiple marketing automation tools, feeding the lists creates efficiency and effective engagement.
The Team
Areeya Lila
Co-Founder & CEO
Expert in business strategy and growth in high tech and enterprise software. Marketing Systems, partner programs, and mobile customer experience specialists. With PwC and Accenture in business process & strategy and turnaround programs for clients including Orange Telecom, Whirlpool, and Mitsubishi. BSME from Tufts and MBA from Georgetown.
Andrea Katsivelis
CMO Advisor
Self-proclaimed data and AI fangirl with a passion for CX. Drives strategic marketing and communications initiatives, customer engagement, product launches and industry expansion. Delivers impactful new target adoption and cross-selling through collaborative growth strategies. Previously from Citrix Systems currently Microsoft.
Marcelo Salup
CRO Advisor
Advertising executive with 30+ years of international marketing & advertising experience at the largest ad agencies including DMB&B, McCann-Erickson and Foote Cone & Belding. Led media teams that launched dozens of Fortune 500 companies globally including McDonalds in Mexico, Diet Coke, L’Oreal. Generated $150mm in ARR for DIRECTV.
Oscar Gonzalez
Creative Director
Product, UX, Visual and Interaction designer, a front-end dev, an information architect in one to try, test, fail and repeat. Passionate about the intersection of technology, art + design. International Business Marketing/Advertising from Kennesaw State University
Dmitry Ulyanov
Technology Lead
A talented, knowledgeable and skilled technical leader focused on building development and software engineering teams that are empowered and engaged. Agile Master and team glue. Extensive experience in retail and e-commerce. MA from NYU.
Roberto Landrau
Product Advisor
Product visionary. Both a seasoned entrepreneur in software as well as a Big data and AI expert. With 20 years developing automation system for marketing and sales. With a BSCS in Robotics and Computer Science and an MBA in Technology Management.
His passion is to free marketers from IT.
