An intelligent customer data platform
Deliver empathy to your customers by integrating & analyzing their interactions along the customer journey. Discover unique profiles, segments, and drive real-time effective engagement.
Recognize your customers with profiles
Engage with segmented customers
Keep marketers in control instead of IT
Finally, a single customer view
Audience solutions start with a customer profile
Our audiences are customers of marketers. Our profiles record customer touchpoints and let you adjust tactics based activities of the individual user. Customer insight from behavior and preferences stored within profiles supply marketers with the essentials to craft content that inspires specific groups.
Organic segmentation from real customers
Hyper target segments to personalize
Apply key segments to your customer base to go beyond demographics and build persona-based engagement which makes targeting more precise and effective. To really know your customers, create multiple segments by filtering and selecting a demographic.
Smart learning to keep up with trends
Grow customer lifetime value over time and more profit
Layering analytics and feedback mechanisms throughout our platform, engagements are scored. Learned and continuous communication along the total lifecycle of the customer and be planned, executed, and measured. Our AI enables features like auto-segmentation and predictive retention.
Meaningful campaigns that connect
Personalized and targeted lists
Communicate to the right user based on their history, segment, and timing within the journey. Develop multiple lists by campaigns and/or marketing plays. With the ease of integration to multiple marketing automation tools, feeding the lists creates efficiency and effective engagement.